THE BLEMBOARD STORY

Goal: Drive highly qualified traffic in specific watersports categories and increase Blemboard's marketshare in the highly competitive Ecommerce category. Increase overall online revenue.

Approach: Through collaborative research, we defined & targeted key in-market prospects on the Google search network combined with a collection of lifestyle based high impact creative campaigns on social media and Google's display network to build brand awareness. Native's strategies to capture mid & lower funnel shoppers led to a rise in PPC conversions, impression share and overall 25% increase in ROI through Blemboard's paid advertising channels.

In addition to a tightly managed digital campaign. Our creative team drove brand awareness with a "Ride for Less" campaign that was featured throughout ad placements and all consumer touchpoints online. The branded "Ride for Less" statement was effective in the way that spoke to Blemboards brand purpose, to get riders on the water at a fraction of the price with B-stock merchandise.