250% ROI INCREASE
Overstock Wake had concerns of the effectiveness of advertising spend across a range of digital platforms and approached us to overtake their digital advertising presence for the 2020 year. Our Approach: After extensive market reasearch we launched series of tailored social, paid search and shopping campaigns targeting brand specific in-market shoppers which we identified as high value through historical data and industry research. These were all small pieces to building the right media mix to acheiving our ROI goals in 2020. Results: By spending less focus and budget in areas we identified as low value and pushing more in areas of success as well as routine optimization for the right mix of shopping, social, search, & display advertising and monitoring how they compliment each other, we began to see an increased return on ad spend in the form of online revenue growth and overall brand reach. Learn More >
